International Arts Business College of Paris

Online Master in Digital Marketing

Content strategy, social media and analytics applied to arts and cultural projects.

Programme overview

Online Master in Digital Marketing develops content strategy, social media and analytics applied to arts and cultural projects. The Master programme emphasises advanced analysis, independent enquiry and an individual final project.

Award: Institutional diploma awarded by ISIAP.

Online Master in Digital Marketing — curriculum

  • Content strategy
  • Social media marketing
  • Digital advertising
  • Audience research and analytics
  • Campaign evaluation

Learning and assessment

Online study uses digital learning resources, independent study, practical assignments and submitted project work. Assessment includes assignments and a final project or portfolio appropriate to the discipline.

Entry requirements

Applicants should provide evidence of previous higher education or relevant professional experience. A personal statement and portfolio or supporting work should be provided where applicable. Applications are reviewed individually.

Apply for Online Master in Digital Marketing

Prepare your education records, personal statement and supporting work, then complete the application form.

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